I like the ideas suggested from this product because it’s a
way to make you feel accomplished and it’s a good reminder to know whether you’ve
taken your vitamin(s) for that particular day or not. It can relate to my
regular routine since I already take a daily pill – why not just add another
one? I think also it’s a way to make you feel almost “rewarded” that
you’ve taken your daily supplements and can continue about your ways. The name
I would come up with this new particular product form would be Strivergy
. I like it because it’s putting STRIVE and ENERGY together which the
words say for themselves. The supplements make you strive to feel and look well
about yourself but also giving you energy in what are in the multivitamins
themselves. They would come in a liquid or gummie-type form since I like those
types better than others. I would also take a couple of options as mentioned on the idea
form for ways to have them labeled. I like the fact of having a clear window on the side of the bottle
showing how many multivitamins you have to take until having to re-fill but
also showing you a reward of “congrats on 2 weeks of great nutrition!”.
Other types of sayings you could have said are say little 'foods for thoughts' such as “you’ve reached your 2 week mark, pamper yourself to
a massage” or “call an old friend who you haven’t spoken to for a while.” Even
something to get you to buy the product again such as “you’re just one week
away from having to re-fill, here’s $1 off your next purchase”. Now of course
this is a lot of wording to put on a bottle, so perhaps you can log online or
even have an app on your phone where you have like a rewards type of program as multiple places have, and it’ll show you how many points or weeks you’ve
taken your vitamins and what the surprise may be. It’s a good incentive to get
people to take their multivitamins and feel rewarded at the same time. It’s
just the nature of the beast with our society that we need to feel something or
gain something tangible to want to do a task and as they say “money talks”. So if you can accrue points for taking these particular vitamins and say get $2
off when having reached 100 points towards your next Strivergy batch or $3 off
at 150 points towards your monthly rate at a gym, etc. just something that’s
still related to health and wellness, but also exciting and fun too.
I know with having taken these Strivergy supplements, it
would make me feel better as a person knowing that - hey, I’m doing something good
for myself physically, emotionally, that’s good for my body but also I am
getting rewarded with these points that can get me things too. I think the only
way this would change my multivitamin routine the fact that I’m taking it more
often and more aggressive about taking it with the incentives involved. I don’t
think it would change my outlook too, too much on One A Day but I could
probably see myself not taking it as often since it’s just a tablet that I’m
not a fan of. Doesn’t mean that I would completely rule them out but I could see
myself slowly staying away – may still stick to the VitaCraves but just not the
One A Day tablets.
Thanks Serena
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